“What do you do?” ← This question haunted me like no other has.

Here are some of my attempts at answering:

• I help founders grow — too grandiose
• Strategic thinking partner — too cryptic
• Brand Strategy Consultant — only a handful of people understand what that truly means

I didn’t know if my fear of answering was irrational but what was even more embarrassing was I didn’t know how to give MYSELF a convincing answer.

I liked, learned, and practiced way too many things to define my work in a neat answer to the question, “What do you do?”

But I’ve come to a sweet realization. I don’t need to answer. By answering, I limit myself, and I’m choosing not to do that from now on.

I do what I like.

Building a relationship with me will give you a better understanding of what I do than any canned answer I can give to the question, “What do you do?”

Do what you like, be good at it, share it, and develop relationships with the community of people who like your work. With time, the right people will know what you do.