Logonomics
What Makes a Logo Worth $50,000+?
I was the lead brand strategist in a big branding agency that charged $50k for logos.
This course teaches you why we charged that much. And FYI, it’s not because the logos we made were beautiful (they were but that’s not why our clients paid $50k).
A great logo works in all applications, all sizes, and is easy to remember. Prettiness has little to do with its value.
This course specifically breaks down the 21 value-factors of a great logo:
- Style
- Differentiation
- Memorability
- Mood
- Familiarity
- Story
- Strategy
- Heritage
- Precision
- Legibility
- And 10 more vectors...
The course is a 30 minute video + a SIMPLE checklist + a keynote presentation. The checklist is designed to be as objective and as actionable as possible.
After going through this course you will never wonder what makes a great logo ever again.